Follow The Leader

Thursday, December 2, 2010

RESEARCH

ROLLING STONE
I looked up Rolling Stones demographics, because that would give indication of target audience. I also looked up their editorial calendar to have a better idea of the  issue's content, this could help with to think of  ideas and maybe it changes the audience slightly.

Target Audience: Adult Men, Ages 18-34 with emphasis on 18-24, Employed or Attends College, 75 % White, 18% Spanish/Hispanic Origin, 12% Black Lives in Metropolitan Area

Upcoming Issues:
DVD Guide/ Holiday Gift Guide 12/9
 2010 Yearbook 12/23

Specifications

Binding Method Perfect Bound 8x10 7/8 
Live Area All type or graphics not intended to trim should be positioned 1/2” in from all bleed edges
Gutter Safety Headlines - 1/4” each side of the gutter Body Text - 1/4” each side of the gutter


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