Natural History Museum

Topic

 Advertisement promoting The Natural History Museum of Los Angeles County's   permanent exhibit:African Mammal Hall

Intent:

 Create a advertisement for Rolling Stone Magazine that promotes African Mammal and reflects the work of Saul Bass. Formating of advertisement is  based on a proportional modular grid to effectively communicate relevant text. 

Target Audience 

 Males, 18-34, enrolled in college or already  graduated,employed, live in metropolitan areas. 

With the broad range of museum visitors, I based my target market off Rolling Stones' demographics.

Informative Advertising

 Advertisement supplies essential information for visiting the advertised museum exhibit, and mimics aspects of a 'teaser' advertisement  by question asked in first line of text. 

 African Mammal Hall

"Are you brave enough to march right up stare a wild animal in the face?" 

Final Composition

Saul Bass, the inspiration, uses minimal, single-tone colors and large, blunt shapes for  high impact graphic designs. To imitate his style,  I started thinking of  ways to integrate different pieces into one  composition.  Using the positive /negative space created by the  African Tribal design I could confine my graphics to designated areas. 

Following the structure of  proportional modular grid, the page is equally divided in quarters.  Quarter increments of space reduce competition of larger  images despite difference in image sizes,  as well as the aspect of the clipping created by the quarter measurements. 

excluded

Saul Bass'  integrated images and postive/negative style, worked as a platform for attractively following the grid.  I confided images to the African design that fell on gridlines and then reflected that large scale grid in the smaller composition of text.  

RESEARCH

ROLLING STONE
I looked up Rolling Stones demographics, because that would give indication of target audience. I also looked up their editorial calendar to have a better idea of the  issue's content, this could help with to think of  ideas and maybe it changes the audience slightly.

Target Audience: Adult Men, Ages 18-34 with emphasis on 18-24, Employed or Attends College, 75 % White, 18% Spanish/Hispanic Origin, 12% Black Lives in Metropolitan Area

Upcoming Issues:
DVD Guide/ Holiday Gift Guide 12/9
 2010 Yearbook 12/23

Specifications

Binding Method Perfect Bound 8x10 7/8 

Live Area All type or graphics not intended to trim should be positioned 1/2” in from all bleed edges

Gutter Safety Headlines - 1/4” each side of the gutter Body Text - 1/4” each side of the gutter

Natural History Museum Fieldtrip

IF ANY ONE NEEDS A RIDE....

I'm gonna go to the Natural History Museum Friday probably at like One or Two o'clock

F Kinkos

for not being able to print my book because they didnt have change for a hundred. you suck

Tony Lama

industrial

Product: Tony Lama Boot Company celebrates its American roots,

announcing the latest in Western Footwear; the Americana Collection.

Company: Tony Lama Boot Company “Guys”  line for their entire  fifteen collections

of mens boots

Industrial: Tony Lama Boot Company celebrates its American roots,

announcing the latest in Western Footwear; the Americana Collection., 

Tony Lama delivers with stylish line of  quality boots all handcrafted in the U.S.A.

 Intent 

Using the cliche “A bird in the hand is worth two in the bush” as campaign slogan

a unified series of  three advertisements promoting  Tony Lama Boot company ; Americana Collection ;[advertising product to consumers] and Tony Lama Boot Company, [ advertising company to consumer] 

 and Tony Lama Boot company ; Americana Collection  [advertising product to retailers]

Target Audience

Product: Males 18- 36, working class, outdoorsmen 

 Americana Collection is Tony Lama's  answer to the young modern cowboy. Priced to be  affordable,  with emphasis on quality and simplicity it is for the rugged country boy.  

Company: Males 35-65, family-men, ranchers, entrepreneurs

Companies  average work boot ranges $250 - $350, dress boots are about $500 and up. These price points cater a different client, ones who ride horses, ones who work job sites, and ones who enjoy luxury. 

Industrial: Western Warehouses

 ex: Shelper's; Dry Saddles; Allen's; Leather and Sterling Boot Barn

retailers range with boot prices, Americana Collection; Tan Cheyenne is sold to retailers above. 

Product 

Tan Cheyenne

Americana Collection gives consumers options that guarantee performance, comfort and 

style at an affordable price point. Entire collection is handcrafted in the U.S.A with the care

 and attention to detail expected from Tony Lama. 

 Made in America with a parent established company of quality makes tony lama a bird in the hand, equating it certainty. Two in the bush would refer to other brands, that export products to cost costs and consequently sacrifice quality.

Company

Tony Lama

"The world's most recognized western boot brand, since 1911." Backed by heritage and endorsed by everything country western from musicians to bull riders, Tony Lama is the most reputable and established option for western boots.  Tony Lama is again the bird in the hand holding long lasting   creditable. Furthermore boot brands birthed out of recent trends do not have the same assurance of durability  as Tony Lama Boots

Industrial 

Tan Cheyenne 

Americana Collection gives consumers options that guarantee performance, comfort and 

style at an affordable price point. Entire collection is handcrafted in the U.S.A with the care

 and attention to detail expected from Tony Lama. 

The assurance of company standards equates Tan Cheyenne to bird in the hand. Its twenty two points of construction are unmatched by any competitors boots.

TonYLamaHistorical Adddds

Pictures of Adds from American Cowboy Cowboys and Indians and NewMexico