Tony Lama

industrial

Product: Tony Lama Boot Company celebrates its American roots,

announcing the latest in Western Footwear; the Americana Collection.

Company: Tony Lama Boot Company “Guys”  line for their entire  fifteen collections

of mens boots

Industrial: Tony Lama Boot Company celebrates its American roots,

announcing the latest in Western Footwear; the Americana Collection., 

Tony Lama delivers with stylish line of  quality boots all handcrafted in the U.S.A.

 Intent 

Using the cliche “A bird in the hand is worth two in the bush” as campaign slogan

a unified series of  three advertisements promoting  Tony Lama Boot company ; Americana Collection ;[advertising product to consumers] and Tony Lama Boot Company, [ advertising company to consumer] 

 and Tony Lama Boot company ; Americana Collection  [advertising product to retailers]

Target Audience

Product: Males 18- 36, working class, outdoorsmen 

 Americana Collection is Tony Lama's  answer to the young modern cowboy. Priced to be  affordable,  with emphasis on quality and simplicity it is for the rugged country boy.  

Company: Males 35-65, family-men, ranchers, entrepreneurs

Companies  average work boot ranges $250 - $350, dress boots are about $500 and up. These price points cater a different client, ones who ride horses, ones who work job sites, and ones who enjoy luxury. 

Industrial: Western Warehouses

 ex: Shelper's; Dry Saddles; Allen's; Leather and Sterling Boot Barn

retailers range with boot prices, Americana Collection; Tan Cheyenne is sold to retailers above. 

Product 

Tan Cheyenne

Americana Collection gives consumers options that guarantee performance, comfort and 

style at an affordable price point. Entire collection is handcrafted in the U.S.A with the care

 and attention to detail expected from Tony Lama. 

 Made in America with a parent established company of quality makes tony lama a bird in the hand, equating it certainty. Two in the bush would refer to other brands, that export products to cost costs and consequently sacrifice quality.

Company

Tony Lama

"The world's most recognized western boot brand, since 1911." Backed by heritage and endorsed by everything country western from musicians to bull riders, Tony Lama is the most reputable and established option for western boots.  Tony Lama is again the bird in the hand holding long lasting   creditable. Furthermore boot brands birthed out of recent trends do not have the same assurance of durability  as Tony Lama Boots

Industrial 

Tan Cheyenne 

Americana Collection gives consumers options that guarantee performance, comfort and 

style at an affordable price point. Entire collection is handcrafted in the U.S.A with the care

 and attention to detail expected from Tony Lama. 

The assurance of company standards equates Tan Cheyenne to bird in the hand. Its twenty two points of construction are unmatched by any competitors boots.